Recently, Zenith is really renovated and renovated in the world, and re-opening the boutique to promote the brand new design concept. Following the grand opening of the redesigned Ginza boutique, after the renovated Shanghai flagship store and Paris boutique, the whole world of watching the world, appreciating the full series of watches and exclusive works. At each boutique, exhibiting works and classification themes, guests can explore different real-in-life models (Zenith Icons) antique watch.

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At the latest realization, the Shanghai flagship store is located in Nanjing West Road, which is the resort of China’s watch enthusiasts and real. The store uses a new immersive design concept, telling a variety of ways as the legendary story of Switzerland and the most innovative integrated table factory.
From the appearance, the exterior wall design of the Shanghai flagship store is cleverly exquisite, and it is made from the backlight of the brand logo, which is compliant with each other, “Z” pattern pattern, which is intertwined. I can’t help but think about it. The stars around the brand logo are dark, and people think of the stars in the night sky. Into the store, warm neutral hue first introduced the eye, then gradually transition to the central blue element, extending from the floor to the ceiling, creating a starry night sky effect through the backlight, which is also since the foundation Any important symbol element.
The redesigned Shanghai flagship store and Paris boutique have added “story” area. In addition to exploring the brand watch and the dazzling limited edition and special edition fake watches, guests can enjoy the easy and relaxing time, In the way, don’t understand the world in the world. At the same time as the “story” and rich and varied exhibits, the video of these exhibits representatives, and the video of the motivational story of different characters in modern history, will be played on the screen of the story. The four series of expressions of the brand are shown in different refining showcases. For customers who pay attention to privacy during shopping, the comfortable VIP room will provide a more privacy shopping experience.
The Shanghai flagship store is the second brand boutique, which is the first to exclusive and exclusive. It includes some of the most representative EL Primero early refined steel expressions from 1969 to 1972. For the “Real Time Collection Watch – the First Scene” series (Zenith Icons – ACT I).
In Paris Le Puri Jacking, a new type of real emphasis is debut, and the series of works does not classify specific periods, but contains the inspiration of existing works when you are really. Some of the historical meanings. This capsule series is named “Zenith Icons – Genesis – Chronomaster Sport, showing some representative antique tables for the Chronomaster Sport watch.